Google makes it super easy for you.
If you have a question and don't have much time to dive into the ocean of blogs and information, Google makes it very easy for you: the Featured Snippets!
When you ask a question in the Google search engine (for example "How to do ASO for app?" Or "What will the weather be like tomorrow?") or when you search specific keywords, you will receive an answer in a differentiated block at the top of the search results page. In this special block is the highlighted fragment which is a summary automatically extracted from the content of a website, the featured snippet.
There are 5 types of Featured Snippets:
These represent the majority of snippets that appear in search results (almost 80%).
These results are usually given when there's a process that needs to be explained.
These are for the ordered or ranked results.
Data from certain websites appears based on user searches.
When you search on Google, you can get a YouTube video as a result..
The benefits of appearing in Featured Snippets are:
The zero position at the top of the search results is a privileged position since Google allows many users to see your web.
Featured Snippets were introduced in January 2014 by Google and users saw an increase in web traffic.
Being in Featured Snippets increases the click-through rate (CTR).
Featured Snippets appear in position zero on the first page of the results. Achieving this position implies greater visibility, better positioning for voice searches and an increase in CTR. These snippets are snippets taken from the top 10 positions and are chosen from the content that the Google algorithm considers the best answer.
This free tool is your best ally to find the questions users ask on Google and Bing. If you don't know where to start and what questions you could answer (and thus make it to the Featured Snippets) use Answer The Public.
The promise this tool makes is to help you find LSI keywords that Google loves. By entering your keyword you will receive a list of results of the most used LSI keywords and its search volume. A must.
Generating LSI keywords from related words in order to be in Google's featured fragments is what this tool offers you. The free plan gives you the first 3 results for free along other information as search volume, cost per click and competition.
Google's tool allows you to search for keywords and provides suggestions as well as search volume by region. In short, a need for your SEO strategy.
The best alternative to the Google Keyword Planner is completely free and works 99.99% of the time. Keyword Tool generates more than 750 long-tail word suggestions and is the best ally to get featured in Google’s Snippets.
Have you ever searched for a keyword and got lot of suggestions? These suggestions do not appear randomly, but are searches that users like you have made. In the same way, at the bottom of the search page there are some suggestions that may be useful to you.
UberSuggest is a tool that allows you to extract the words from Google Autocomplete for a main keyword. This tool gives you the volume of searches, the difficulty of SEO ranking and the cost per click.
To sum up: if you want to get to be featured in Google’s Snippets you should include keywords, structure your answer, include numerical data and related words and synonyms.