Social Diabetes

CASE OF STUDY

Reach the target audience to grow digitally

We partnered with Social Diabetes to improve their online positioning

We developed, executed and monitored their paid advertising campaigns on Google, Facebook and other channels. We focused on the Spanish market and main Latin American markets and others European countries, such as Portugal and UK.

SOCIAL DIABETES

The digital solution for diabetes management

Social Diabetes is a digital platform destined to transform diabetes management.

Social Diabetes was born in Barcelona, in 2012, with its first version of Android on Google Play. Its founder, Victor Bautista, developed the app for personal use. Today, Social Diabetes aims to improve the quality of life for people with diabetes and optimize outcomes for patients and healthcare professionals.

 
THE CHALLENGE

Higher conversion volume, international expansion

  • Management of their advertising campaigns improving and customizing the content according to the target.
  • Cost-per-install optimization.
  • Setting up of the data analysis tools for the app and website.
  • Creation, customization and tracking of the data to deliver qualitative and quantitative insights and results about the app’ users.
WHAT WE BUILT

Market Research, Personalization, Data Tracking

This project was much more than setting up the online advertising campaigns. To start the project, we studied Social Diabetes’s online positioning and its international competitors. We developed advertising campaigns to increase brand awareness and user acquisition through:

  • Brand positioning through Google Ads based on trend research per country and mobile displaying campaigns to increase downloads.
  • User demographic, geographic and interests segmentation to deliver customized ads on Facebook Ads and Google Ads.
  • Tracking tools integration with advertising platforms such as Facebook SDK, Facebook pixel, Google play, Google Ads and Google Analytics.
 
 
POSITIVE FEEDBACK
"Our team learned that experimenting is worth it: trying new things and overcoming limits.."
NUMERICAL DATA

Optimized campaigns, higher conversion

We followed the results continuously to ensure that our message was delivered to the right people. Our paid campaigns resonated with the audience, leading to meaningful conversion as well as a significant number of downloads of the app.

These are the results for only 5 days from launching:

565

DOWNLOADS

322.827

IMPRESSIONS

5.064

INTERACTIONS

1,67%

CPD < CPD aimed to

RESULTS

Greater reach, higher return

  • Content, segmentation and cost optimization.
  • CPD lower than the one aimed to.
  • Identification of the target audience and devices used in downloading the app.
  • Expansion of Social Diabetes to the Mexican market and opening of new physical offices there
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