We developed, executed and monitored their paid advertising campaigns on Google, Facebook and other channels. We focused on the Spanish market and main Latin American markets and others European countries, such as Portugal and UK.
Social Diabetes is a digital platform destined to transform diabetes management.
Social Diabetes was born in Barcelona, in 2012, with its first version of Android on Google Play. Its founder, Victor Bautista, developed the app for personal use. Today, Social Diabetes aims to improve the quality of life for people with diabetes and optimize outcomes for patients and healthcare professionals.
This project was much more than setting up the online advertising campaigns. To start the project, we studied Social Diabetes’s online positioning and its international competitors. We developed advertising campaigns to increase brand awareness and user acquisition through:
We followed the results continuously to ensure that our message was delivered to the right people. Our paid campaigns resonated with the audience, leading to meaningful conversion as well as a significant number of downloads of the app.
These are the results for only 5 days from launching:
"welead.io has helped us optimize our positioning and digital investment and are serving millions of users monthly"