The famous QR codes act as a bridge between the “real” world and the virtual world, using the smartphone as a vehicle. With the proliferation of mobile use, QR codes allow you to develop creative strategies to promote your app or your business: QR Code marketing.
¿What makes QR codes so popular?
The average user may find difficult to understand the black and white lines of the types of code, but there is no question raised over their usefulness. By requiring nothing more than a QR code reader, these codes have made life easier for those who want to avoid entering web addresses manually.
There are lot of apps(lots) and softwares that can help you generate these codes and even customize them to increase the conversion rate.
The only requirement is to have a reading app and voilà!
The important information you want to add can be added in the pages the QR codes are leading the user to.
QR codes have lot of uses and incorporations: website, social media, corporate material, etc.
Since QR codes are easy to generate you can create specific codes for each product / information you want to share.
QR codes are similar to barcodes and contain the information that allows the user to perform an action previously chosen by us. This codes give immediate access to a web page specially optimized for mobile devices with the purpose of promoting a product / service, capture leads, generate sales or get downloads.
This technology seeks the interaction between brand and user and allows to obtain data and track metrics. Easy implementation and cost close to zero are some of the advantages that make them an important part of every Mobile Marketing strategy.
Before launching a QR Code Marketing campaign, you must define the Marketing objectives of this campaign: increase brand awareness, offer promotions and in-app gifts to build loyalty among existing users, get leads for your newsletter, increase the number of followers in social media or get web traffic.
QR codes should lead to a landing page specially designed for this purpose: a highly relevant and consistent landing page that contains all the information of this campaign. QR codes also allow you to obtain metrics that can help you when optimizing your campaigns.
There are lot of apps and services to use to generate QR codes. When choosing a software, we have to select the one that gives a lower error rate (with a 20-30% acceptable correction rate).
Qrplanet, in addition to generating QR codes, this tool provides campaign performance metrics, is reliable and allows logo or image integration in the center of the code. It also allows you to create small codes and it’s ideal for apps.
QR Code Generator is another tool with similar functions that will allow you to create and download fully customized QR codes.
QRCode Monkey allows you functions similar to the previous one.
To improve the scannability of QR codes it is important to optimize.
The size of the QR code influences the scannability. Make sure that its size is a minimum of 2.5 cm square.
If you add colors to the QR code make sure they have a high contrast and are clearly distinguishable from the background.
Maintain brand consistency in QR codes either by adding your app logo or an image. Leave wide margins and enough white space around the code to facilitate scanning.
Once the code has been optimized, you should do a A / B testing to get the best results for both iOS and Android.